I could also be a magnificence editor however—on the down low—I wasn’t a fan of fragrances till perhaps final yr. Whereas my assortment is small, I’ve discovered myself connecting with a handful of indie manufacturers which have amassed a faithful fanbase, and the one I’ve grown to like essentially the most is Phlur. Aesthetically talking, the bottles are stylish and minimalist and look cohesive even with the eye-catching suite of colours (which I additionally love). And, founder-wise, I’ll all the time rally behind an Asian-owned brand—not blindly, provided that the merchandise are literally sound and price it. Above all, the scents are distinctive however not too on the market, which means they’re extremely approachable and wearable. I’ve sample-sniffed fairly a bit due to my job, and there are such a lot of fragrances that meld collectively in my mind. Give me one thing to recollect!
Due to its TikTok fame, Lacking Individual was the primary Phlur fragrance that got here throughout my radar (and has since claimed a spot on this story), however Strawberry Letter has risen to the highest of the ranks. I’ve all the time most well-liked lighter (sanguine, if you’ll) fragrances, versus heavier, woodsy-musky-liquor-esque vibes, and this scrumptious choose is proof that my nostril hasn’t led me astray. However extra on that in a beat. For now, I hope that in case you’ve ever come throughout Phlur in your magnificence purchasing and did not know what scent to take a look at first, this private information may provide you with some readability. Comfortable spritizing!
That Juicy First Chew: Strawberry Letter
Why I like it: When Strawberry Letter first launched, I bear in mind studying that founder Chriselle Lim’s daughter was the inspiration and, effectively, on the spot endearment. 🥲 Notes-wise, Strawberry Letter is playful with a classy twist—the candy and tangy strawberry gariguette originated in France, for crying out loud—due to hints of grounding gourmands corresponding to tonka bean and sugary amber. Though I haven’t got kids of my very own, the vibrancy and youthfulness of the scent are obvious—and as somebody who considers themselves a foolish individual at coronary heart, I discover myself reaching for this scent frequently. It is an on the spot pick-me-up and a reminder to not take every part so severely.
Key notes: cassis leaves, strawberry gariguette, wild lily, earthy woods, tonka bean | Scent household: fruity | Sizes: 50 ml, 0.95 ml
Seashore Day in a Bottle: Photo voltaic Energy
Why I like it: Probably unpopular opinion: I don’t like seaside days. Okay, I like the thought of a picturesque seaside day, however the actuality is that I get sick of the solar burning its rays into me after about half-hour, get caught up in anxiously reapplying sunscreen, and dread getting sand in all places, inevitably. Photo voltaic Energy bottles up the essence of a seaside day—hey, sun-drenched bergamot, sea salt, and photo voltaic musk—with out me having to, effectively, bodily expertise it. The seaside cherry on high? This scent is a 2024 Better of Magnificence Award winner, the final word accolade. Whereas I didn’t check photo voltaic perfumes for that spherical, I’m simply glad this winner is in my life (and perfume rotation) now. It is vibrant but comforting—an ideal stability for an on a regular basis scent.
