As of late, my TikTok feed has been bathed in content material about making use of make-up based mostly on whether or not you’ve got excessive, medium, or low “facial distinction,” because of an increasingly popular AI filter that helps folks decide which camp they fall into. A whole bunch of movies underneath the contrast filter’s tag have been posted on-line, loads of which have accrued thousands and thousands of views. It’s deeply rooted within the follow of color analysis, so it begs most of the similar questions: What does it actually imply to be excessive distinction versus low distinction? Does it actually matter whether or not or not you’re carrying essentially the most “flattering” make-up in your distinction degree? Does this system truly assist folks apply make-up higher, or are we simply following yet one more pointless rule?
For these uninitiated into chronically on-line magnificence tradition, facial distinction relies on how a lot distinction there’s between your hair shade, pores and skin tone, and the colour of different facial options like your eyes and lips. The idea itself is nothing new—in actual fact, it was researched as a metric cue to perceived age years in the past. However making use of make-up based mostly on one’s facial distinction, nonetheless, has garnered reputation over the previous couple of months because of the developer of this filter, French make-up artist Aliénor Dervanian, who has popularized the concept every distinction degree is flattered greatest by a specific model of make-up.
The filter works as such: Customers have a look at themselves via the front-facing digital camera and hit one in every of three buttons (mild, medium, or deep) that greatest describes their pores and skin tone. From there, they’ll “strive on” excessive, medium, and low distinction seems to be based mostly on that pores and skin tone and examine them to their very own faces. Whichever one is the closest match is their decided distinction degree, in accordance with the filter.
The entire purpose of understanding your distinction degree and doing all of your make-up accordingly, Dervanian tells Attract, is all “about balancing your face.”
For instance, having excessive distinction means there’s a fantastic diploma of distinction in shade amongst your options—comparable to having mild pores and skin with darkish hair and eyes or vice versa. Larger distinction faces, Dervanian’s rule claims, are complemented by bolder make-up and brighter colours (suppose vivid pink lipstick or an intense smoky eye). In line with Dervanian’s TikTok movies, increased distinction faces want the added depth of bolder make-up, in any other case, “you’ll look a bit washed out.”