The Attract identify has been related to magnificence experience for many years, steering the dialog and reducing by way of the noise with insider perception, a scrutinizing eye on traits, and a dedication to veracity. With the March 2025 print, digital, and social launch of Attract Philippines—the third worldwide version of Attract—the title expands its attain and accessibility with an English-language platform that uniquely speaks to a various Filipino magnificence group. And with that launch comes the management of an editor in chief who displays the wonder experience and fervour of the legacy she joins.
Rissa Mananquil Trillo has been named editor in chief of Attract Philippines; she brings along with her an inventory of accomplishments that bolster her spot on the helm of the title. A Philippines native, Trillo attended each the Asian Institute of Administration and the College of Cambridge Institute for Sustainability Management. Along with being a columnist for The Philippine Star, she was president of the Skilled Fashions Affiliation of the Philippines (PMAP) for 5 years, has served as a gender equality advocate with the United Nations, and wrote a best-selling guide, Learn My Lips: What It Takes to Be a World-Class Homegrown Model. In 2017, Trillo was named Lady Entrepreneur of the 12 months in 2017 by EOY Philippines, and in 2021 her contributions to magnificence and vogue earned her an Asia’s Most Influential title from Tatler.
Evidently, Trillo’s achievements make her uncommonly certified to steer {a magazine}, but it surely’s her imaginative and prescient that makes her an particularly good match for Attract‘s latest version.
“The wonder panorama within the Philippines is flourishing, with shopper curiosity rising exponentially, because of expertise making all the things accessible. With only a faucet on our telephones, we will study each magnificence product conceivable,” Trillo tells Attract. “Nevertheless, the sheer quantity of content material has brought on an ‘infodemic’ within the native magnificence business, the place misinformation spreads as shortly as the newest pattern.” It is a problem magnificence shoppers in all places can relate to, and Trillo needs to information Filipino readers to an undoubtedly dependable supply.
“We’re right here to fill the belief hole within the native magnificence business—to grow to be a reputable, expert-driven voice in a sea of combined messaging,” Trillo says. “Whereas influencers typically drive discovery, our focus is on delivering sincere, credible, and clear magnificence content material that blends international experience with native relevance, empowering readers to make knowledgeable magnificence selections.
